This article presents a dilemma for me. My commitment here is to give you a new perspective on problems and disruptions. In many respects, America is a country that is dedicated to finding ways around problems and avoiding inconveniences, and that culture affects our lives and business. We accept the way we are or how we interact with our environment primarily because it’s convenient, and change requires risk. For this moment, I encourage you to forget this way of thinking. I invite you to completely alter your relationship with problems and see them as empowering.
My message here has nothing to do with simply turning your problems into opportunities. Instead, I am asking you to intentionally create problems in your life or organization in a way that gives you a new way to dramatically change status quo. Whether you want to build the next I-pod or simply be a healthier person, consider that you have to go through a significant disruption before you can envision a breakthrough or new way of thinking. Over the course of this series, I will show you how to create the right problems.
As a caveat, these problems should and will be big enough that you require support from others. With the right foundation, however, you are more likely to keep your focus on the outcome and less likely to be derailed from accomplishing the breakthrough.